- To inspire, educate and support members of the building and construction trades' community in achieving a lifetime of financial success.
- To be an indispensable financial partner to members of the building and construction trades' community by delivering innovative and sustainable financial solutions that meet their needs and exceed their service expectations.
- We are trusted advocates - reliable supporters of our unions, their members and their families.
- We are member-focused - decisions are made with the best interests of our members in mind.
- We are conscientious - guided by a sure sense of right and wrong.
- We are frank, plain spoken and direct in manner, without evasion.
- We are accessible - easy to reach and do business with.
- We value our staff and empower them to use their strengths, skills and knowledge.